To increase real estate on the ArrowNAC website, I redesigned the header to save 1/3 of the space it initially required. During this project I also brought more attention to the cart button, the most important aspect in Website ROI. The had been customer feedback collected suggesting users did not know how to enter the check-out process.
Username and Password fields were made more prominent to entice users to log in, which has been an ongoing challenge. Through logging in, users can access the full toolset which sets Arrow apart from its competitors. Once logged in, links to these tools were made into actual buttons rather than links, better suggesting their importance in a users’ workflow, as well, the “logged in” notification was moved up to the right and a link to the users’ account was added (previously missing). This provided customers more opportunities to customize their experience.